Research suggests that regulators are predominately print culture
learners and food workers are predominately oral culture learners. The concept
of print versus oral culture learning styles has to do with the way we receive
and process information. Given that the majority of food safety training materials and instructional methods commonly in use today are designed by and for print culture learners, these materials typically lack in their ability to communicate,in a compelling manner, the reasons why implementing these practices is important. To address this gap FDA's Oral Culture Learner Project was launched as a collaborative effort with industry, academia, and regulatory to design posters, storyboards, and video testimonials that assist food employees with understanding the reasons why following safe food preparation practices is important to prevent illness, deaths, and loss of income an reputation resulting from outbreaks.
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